Sunday, January 3, 2010


Why "Purity"?

After all of our experimentation and fanciness, we've gone back to basics.  Our newest soap is a genuine Castile, containing only three ingredients:  olive oil, deionized water, and sodium hydroxide.

This is, therefore, the purest soap there is.  It's the original unadulterated Castile soap.  In fact, because we make our soaps via the hot process method, this is truly the original soap and method.

Granted, it is unlikely that the original makers of soap used crock pots... what with the lack of electricity and all.  It's much more likely that they used a big cauldron over a fire, in fact.  I'll be honest, we're not going to go that way.  We're all for tradition and authenticity, but we've only got twenty-four hours in a day.  Back in the days when the method included cauldron and fire, I'd bet people were pretty much making their own soap for their own families, rather than running businesses like ours.  I'd also bet that the ones who were in business weren't running it over the Internet, so their market was a tad more limited.  Add to that our rather excitable dog and three very curious cats, and an open fire is just not a good idea.

Aside from that, though, and back on-topic, this is the original basic soap.  No scent, no color, no additives at all.  This also makes it vegan, as you can imagine.

This, of course, makes Purity the best soap possible for those with any skin sensitivities or allergies.  Well, if you're allergic to olives, I imagine it's not the best idea.

What's it look like, then?  Well, rather like this:

Pure, creamy white.  Nothing else.  We love it.

It's already available on the Reef Botanicals site, but we will debut its in-person sales on Tuesday evening, at the Clockwork event.  Come visit us!

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